Tools the Best Realtors Have

The real estate industry is fast-paced, competitive, and ever-evolving. To stand out as one of the best in the business, realtors rely on more than just charm and market knowledge—they use the right tools to stay organized, efficient, and client-focused. Here are some of the essential tools the top realtors swear by:

1. Customer Relationship Management (CRM) Software

A good CRM is at the heart of every successful real estate business. It helps realtors track leads, follow up with clients, schedule reminders, and manage transactions in one place. Popular platforms like Brivity, BoomTown, or Salesforce ensure no opportunity slips through the cracks. 

2. High-Quality Photography & Videography Tools

First impressions matter. Top agents invest in professional photographers, drone technology, or hire media specialists to capture stunning property photos and videos. Virtual tours and 3D walkthroughs using platforms like Matterport are now essential for attracting buyers online. Matterport has proven to be popular with clients looking online as they prefer virtual walkthroughs rather than the inconvience of trying to manuever a mouse around to see the property.

3. Real Estate Market Data & MLS Access

The best realtors rely on accurate data to guide clients. MLS platforms, along with tools like AreaPro, Redfin, or RPR (Realtors Property Resource), give them up-to-date insights on pricing, neighborhood trends, and market shifts to provide clients with real-time advice. Some MLS's do not updated their information but once a month. This can cause a real estate agent to give inaccurate data to their clients. Platforms such as AreaPro give data up to the minute and are regarded as much more accurate and much more desirable by top agents. 

4. Digital Marketing Tools

Realtors know that most buyers start their home search online. Agents that have a multi-facet approach in their marketing of listings succeed at a higher rate than those that rely on their brokerage to do the marketing for them. They use these tools to create eye-catching property flyers, newsletters, and targeted campaigns that reach the right audience. Marketing on multiple listing platforms, MLS, social media, classified services and brokerage websites offer a complete solution rather than a patchwork of hit-and-miss social media targeting 

5. Electronic Signature & Transaction Management

Time is money in real estate. With tools like DocuSign, Authentisign, and SkySlope, realtors can streamline paperwork, handle contracts digitally, and close deals faster—all while keeping everything secure and legally compliant. Company such as Transactly are gold standard to transaction management. Platforms such as this offer a white glove concierge services to its clients and its real estate partners. 

6. Staging & Presentation Resources

The best realtors understand the power of presentation. From digital staging apps like BoxBrownie to professional staging companies, they ensure every home looks its best—helping buyers imagine themselves living there.

7. Financial & Mortgage Calculators

Clients often need quick answers about affordability. Having tools that calculate monthly payments, interest rates, or affordability estimates allows realtors to guide buyers with confidence during property tours. Company such as Envoy offers complete solution with their mortgage app which shows payments and down payments scenarios. They also have niche programs such as buy before you sell, guaranteed sale along with the typical first time home buyer assistance, FHA, VA and conventional.

8. Networking & Community Tools

Top-performing agents never work in isolation. They use platforms like LinkedIn, real estate Facebook groups, and local networking events to build strong connections with other professionals—lenders, contractors, inspectors, and attorneys—creating a reliable support system for their clients.

10. Personal Branding Tools

The best realtors know that they’re not just selling homes—they’re selling trust. Tools like personal websites, branded merchandise, and review platforms (like Google Reviews) help build credibility and a strong reputation in their market. Company such as Brandco

Final Thoughts

The best realtors combine their expertise with powerful tools to deliver an exceptional client experience. From high-tech CRMs to simple staging resources, each tool plays a role in making transactions smoother, faster, and more enjoyable. When clients work with a well-equipped agent, they don’t just get someone to show them houses—they get a trusted partner who’s prepared for every step of the journey.